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Organic Growth

AEO & GEO services: get your brand cited in AI answers

The short answer

AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the practice of making your brand appear and be cited in AI-generated answers — Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude. Adshouz audits how AI describes you today, fixes your entity data, rewrites key pages as quotable answers, adds schema and tracks AI visibility monthly.

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What you get

What our AEO & GEO (AI Search Optimisation) service includes

  • AI visibility audit

    We test 30–100 real buyer prompts across ChatGPT, Perplexity, Gemini, Claude and AI Overviews and record who gets mentioned and cited.

  • Entity foundation

    One consistent brand description and facts across your site, Google Business Profile, LinkedIn, directories, Wikidata and review platforms.

  • Answer-first content

    Key pages rewritten so each opens with a direct 40–60 word answer, followed by tables, steps and sourced data.

  • Structured data

    Organization, Service, FAQPage, Article, Person and Product schema generated from your content and validated.

  • llms.txt & crawler access

    An llms.txt summary for AI systems, robots.txt rules that allow AI crawlers, and server-rendered HTML they can read.

  • Citation-worthy assets

    Original data, benchmarks, glossaries and comparison pages that AI systems prefer to quote.

  • Mentions & reviews

    PR, expert quotes and review generation on the third-party sites AI models trust for your category.

  • Monthly AI visibility tracking

    Share of answers, citation sources and sentiment by platform, with the fixes made each month.

What is the difference between AEO, GEO and SEO?

SEO aims to rank pages in search results. AEO aims to have your content used as the answer — in featured snippets, voice assistants and AI Overviews. GEO focuses specifically on generative AI tools like ChatGPT and Perplexity, which write an answer and cite sources. In practice they overlap: the same well-structured, trustworthy content wins all three.

  • SEO metric: rankings, organic clicks
  • AEO/GEO metric: mentions, citations and accuracy in AI answers
  • Shared foundation: crawlable pages, clear answers, authority and entity consistency

How do AI tools decide which brands to recommend?

They draw on pages they can crawl or retrieve at answer time, and on what’s widely said about a brand across trusted sources. Brands that are described consistently, cited by reputable third parties, and publish clear, specific answers are more likely to be mentioned. Nobody can guarantee a mention — but these factors are within your control.

Can you measure AEO results?

Yes, with prompt tracking. We maintain a set of buyer prompts and check them monthly across platforms, recording whether you’re mentioned, cited, how you’re described and which sources are used. We also track referral traffic from AI assistants in GA4.

Process

How we deliver AEO & GEO (AI Search Optimisation)

  1. Step 1: Benchmark

    Run your buyer prompts across AI platforms and record mentions, citations, accuracy and competitors.

  2. Step 2: Fix the entity

    Align brand facts everywhere, correct inaccuracies and strengthen the sources AI relies on.

  3. Step 3: Publish answers

    Rewrite and create pages that answer the prompts directly, with schema and clean HTML.

  4. Step 4: Track & expand

    Re-test monthly, report share of AI answers and expand to new prompt clusters.

Results

How we measure success

We agree the numbers that matter before we start, and report on them every week.

  • Cost per qualified lead

    Leads your sales team accepts, not form fills.

  • ROAS & contribution margin

    Revenue after ad spend and product cost.

  • CAC payback

    How many months until a customer pays back their acquisition cost.

  • AI answer share

    How often AI assistants mention you for your category’s questions.

Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.

FAQ

Questions about AEO & GEO (AI Search Optimisation)

What is AEO in marketing?

AEO, or Answer Engine Optimisation, is optimising your brand and content so AI systems and search features use it to answer questions — and mention or cite you in the answer.

What is GEO?

GEO, Generative Engine Optimisation, is the subset of AEO focused on generative AI tools such as ChatGPT, Perplexity, Gemini and Claude that compose answers and cite sources.

Can you get my brand recommended by ChatGPT?

We can significantly improve the odds by fixing how your brand is described across the web, publishing quotable answers and earning mentions on sources AI trusts. No one can guarantee placement, because the AI companies control their systems.

Is AEO replacing SEO?

No. AEO builds on SEO. AI answers rely heavily on well-ranking, well-structured pages, so you need both.

What is llms.txt?

A plain-text Markdown file at the root of your website that summarises who you are and links to your most important pages, making it easier for AI systems to understand your site. It’s a proposed standard, not a ranking guarantee.

Should I block AI crawlers like GPTBot?

If you want to be cited in AI answers, generally no. Blocking them reduces the chance your content is used. We review which crawlers to allow based on your content and business model.

How long does AEO take?

Entity and on-site fixes can affect AI answers that browse the live web within weeks. Changes in what models “know” about you take longer and depend on how widely the improved information spreads.

Which industries benefit most from AEO?

Categories where buyers research by asking questions: SaaS, B2B services, healthcare, education, finance, real estate and premium consumer products.

What do I get in the free AI visibility audit?

A snapshot of how ChatGPT, Perplexity, Gemini and Google AI Overviews answer a set of buyer questions in your category, who they mention, and the three biggest gaps to fix first.

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Want to know what AEO / GEO — AI Search could do for you?

Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.

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