Performance Marketing
The short answer
LinkedIn Ads let you target professionals by job title, seniority, company, industry and skills. They are the most precise way to reach B2B decision-makers, though costs per click are higher than other platforms. Adshouz runs LinkedIn campaigns built around target account lists, lead-gen forms and CRM feedback on which leads become pipeline.
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What you get
Account lists, job functions and seniority layers — narrow enough to matter, broad enough to deliver.
Native forms with the right number of fields, synced to your CRM automatically.
Promoting posts from founders and leaders, which often outperform company-page ads.
Guides, benchmarks, webinars and demos matched to funnel stage.
Leads synced to HubSpot, Salesforce or Zoho with stage feedback for optimisation.
Cost per SQL and opportunity — not just cost per lead.
LinkedIn is the most expensive major ad platform per click, because its targeting is professional and precise. For India-targeted B2B audiences, costs per click commonly run into the low hundreds of rupees, and much higher for US or UK audiences. Judge it on cost per qualified opportunity, not per click.
Process
Agree target industries, company sizes and buying roles; build account lists.
Create content and offers for awareness, consideration and decision stages.
Start with lead-gen forms and thought-leader ads, then layer in remarketing.
Use CRM data to cut audiences that produce leads but no opportunities.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
LinkedIn has low platform minimums, but to learn anything useful we suggest enough to generate at least 20–30 leads a month — this varies a lot by audience and market.
They usually convert better because fields are pre-filled. Lead quality can be lower, so we add qualifying questions and follow up quickly.
Ads that promote posts from an individual’s profile — often a founder — rather than the company page. They tend to feel more personal and often get better engagement.
Yes. You can upload a list of target companies (account-based marketing) and reach people in specific roles at those companies.
By syncing leads to your CRM and tracking which become sales-qualified, opportunities and closed deals. Cost per lead alone can be misleading on LinkedIn.
Yes. LinkedIn targeting works the same in the US, UK, UAE and other markets; costs are higher in North America and Western Europe, so offers and lead quality need to justify the spend.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
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