Performance Marketing
The short answer
Google Display Ads are image and responsive ads shown across millions of websites and apps in the Google Display Network. They work best for remarketing — reminding people who visited your site but didn’t buy. Adshouz runs display with strict placement exclusions, frequency caps and audiences built from real site behaviour.
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What you get
Segments by page visited, cart value and time since visit, built in GA4 and Google Ads.
Images, logos and headlines in all required ratios, refreshed regularly.
Exclusions for mobile games, low-quality apps and sensitive content.
So people see your ads enough to remember you, not so often they get annoyed.
Different offers for recent visitors, cart abandoners and past customers.
Separate view-through and click conversions so display isn’t over-credited.
For cold prospecting, often not without tight targeting — a lot of display inventory is low quality. For remarketing to people who already visited your site, it’s usually one of the cheapest ways to recover lost conversions.
Process
Set up GA4 and Google Ads audiences from site behaviour and customer lists.
Design responsive assets with a message tailored to each audience.
Placement exclusions, frequency caps and conservative bids from day one.
Remove poor placements weekly and refresh creative before fatigue.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
Showing ads to people who have already interacted with your website, app or videos, to bring them back to complete a purchase or enquiry.
With placement exclusions, content exclusions and regular placement reports, removing anything that sends junk clicks.
Yes, with a clear privacy policy and, where required, cookie consent. We set up Consent Mode so tracking respects user choices.
It depends on your sales cycle: 7–30 days for e-commerce, 60–180 days for real estate or B2B.
Demand Gen runs on YouTube, Discover and Gmail, which is often higher quality than the wider Display Network. We test both for remarketing.
Yes, especially with tight audience and placement targeting in specific cities. For awareness, judge display on reach, frequency and later brand-search lift rather than direct conversions.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
