Skip to content
Adshouz

Organic Growth

Technical SEO: fix what’s holding your site back

The short answer

Technical SEO makes sure search engines and AI crawlers can find, render, understand and index your pages. It covers site speed, Core Web Vitals, crawl budget, JavaScript rendering, redirects, canonicals and structured data. Adshouz audits these issues and, because we also build websites, fixes them directly in your code or CMS.

Last updated

What you get

What our Technical SEO service includes

  • Crawl & index audit

    Full crawl compared with Search Console data to find pages Google can’t or won’t index.

  • Core Web Vitals

    LCP, INP and CLS fixed at source — images, fonts, scripts and server response.

  • Rendering checks

    Make sure key content and links are in server-rendered HTML for bots that don’t run JavaScript.

  • Architecture & internal links

    URL structure, breadcrumbs and internal linking that pass authority to money pages.

  • Redirects & canonicals

    One canonical host, clean 301 maps, and no redirect chains.

  • Structured data

    Schema generated from your data and validated for rich results.

What are Core Web Vitals and do they affect rankings?

Core Web Vitals are Google’s measures of real-user experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability). They are a ranking signal, though a modest one — but slow, jumpy pages also convert worse, which matters more.

  • Good LCP: 2.5 seconds or less
  • Good INP: 200 milliseconds or less
  • Good CLS: 0.1 or less

Process

How we deliver Technical SEO

  1. Step 1: Crawl

    Crawl the site, pull Search Console and log data where available.

  2. Step 2: Diagnose

    Rank issues by traffic impact and effort.

  3. Step 3: Fix

    Implement fixes ourselves or brief your developers with exact tickets.

  4. Step 4: Verify

    Re-crawl, monitor indexing and Core Web Vitals field data.

Results

How we measure success

We agree the numbers that matter before we start, and report on them every week.
  • Cost per qualified lead

    Leads your sales team accepts, not form fills.

  • ROAS & contribution margin

    Revenue after ad spend and product cost.

  • CAC payback

    How many months until a customer pays back their acquisition cost.

  • AI answer share

    How often AI assistants mention you for your category’s questions.

Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.

FAQ

Questions about Technical SEO

What does a technical SEO audit include?

Crawlability, indexation, site speed and Core Web Vitals, mobile usability, JavaScript rendering, redirects, canonicals, hreflang where relevant, structured data and internal linking.

Why are my pages “Discovered – currently not indexed”?

Usually because Google doesn’t see enough value or crawl priority — thin or duplicate content, weak internal links or crawl budget issues. Improving content and internal links typically helps.

Do AI crawlers render JavaScript?

Many don’t. If your content only appears after JavaScript runs, AI crawlers and some search bots may see an empty page. Server-side rendering solves this.

Can you fix issues on my developer’s platform?

Yes — we either implement fixes directly or write precise tickets for your developers.

How do I protect SEO during a website migration?

Map every old URL to a new one with 301 redirects, keep content and metadata, test on staging, and monitor Search Console closely after launch.

How often should I run a technical SEO audit?

A full audit once or twice a year, plus monitoring after every major site release. Large or frequently changing sites benefit from continuous crawling and alerts.

Want to know what Technical SEO could do for you?

Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.

Mon–Sat, 10 AM – 7 PM IST · Sunday closed