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Adshouz

Performance Marketing

Google Ads management that pays for itself

The short answer

Google Ads management means setting up, running and continually improving your campaigns on Google Search, YouTube, Shopping, Display and Performance Max. Adshouz is a Google Ads certified team in New Delhi that builds campaigns around qualified leads and sales, tracks them back to revenue, and cuts spend that doesn’t convert.

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What you get

What our Google Ads Management service includes

  • Account audit & restructure

    Find wasted spend, overlapping campaigns, broad match leaks and broken conversion tracking — then fix them.

  • Search campaigns

    Intent-based keyword groups, tightly written responsive search ads and negative keyword lists updated weekly.

  • Performance Max & Shopping

    Feed-driven campaigns split by margin or category, with brand exclusions and asset groups by audience.

  • YouTube & Demand Gen

    Video and visual campaigns for reach and remarketing, with view-through and engaged-view conversions tracked.

  • Conversion tracking

    Enhanced Conversions, GA4 import and offline conversion uploads from your CRM so Smart Bidding learns from real sales.

  • Reporting

    Looker Studio dashboard with spend, CPL/ROAS by campaign and search term insights, plus a weekly action log.

How much do Google Ads cost in India?

You set the budget; Google charges per click (or per view for video). Cost per click depends on competition: many consumer categories see roughly ₹5–₹40 per click, while finance, insurance, education, legal and metro real-estate keywords often cost ₹50–₹300 or more. Google also adds 18% GST on ad spend billed in India.

  • Start with a budget that can buy 30–50 conversions a month at your expected cost per lead
  • Brand keywords are usually cheap and worth protecting
  • Smart Bidding needs consistent conversion data to work well

Search or Performance Max — which should I run?

Start with Search when you need control and can identify the queries your buyers use. Add Performance Max when conversion tracking is reliable and you have good creative and feed data — it finds extra conversions across YouTube, Display, Gmail and Maps, but needs brand exclusions and clean data to avoid claiming credit for sales you’d get anyway.

Process

How we deliver Google Ads Management

  1. Step 1: Audit

    Review the account, search terms, tracking and landing pages. Identify quick wins and structural problems.

  2. Step 2: Rebuild

    Restructure campaigns by intent and margin, fix conversion tracking and set bidding goals that match your economics.

  3. Step 3: Optimise weekly

    Search-term mining, negatives, ad copy tests, bid targets and budget shifts every week.

  4. Step 4: Scale

    Expand into new keywords, Performance Max, YouTube or new locations once core campaigns hit target.

Results

How we measure success

We agree the numbers that matter before we start, and report on them every week.

  • Cost per qualified lead

    Leads your sales team accepts, not form fills.

  • ROAS & contribution margin

    Revenue after ad spend and product cost.

  • CAC payback

    How many months until a customer pays back their acquisition cost.

  • AI answer share

    How often AI assistants mention you for your category’s questions.

Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.

FAQ

Questions about Google Ads Management

Is Adshouz a Google certified agency?

Yes, our team is Google Ads certified, and every account is run by people who manage Google Ads daily.

What is the minimum budget for Google Ads?

There is no platform minimum, but to get useful data we generally recommend at least ₹30,000–₹50,000 a month in ad spend for lead generation in India, more in competitive categories. We’ll size it properly after the audit.

How quickly will I get leads from Google Ads?

Search campaigns can produce leads within days of launch. Expect two to six weeks of optimisation before cost per lead stabilises.

Why are my Google Ads getting clicks but no leads?

The common causes are broad keywords matching irrelevant searches, a landing page that doesn’t match the ad, slow mobile load times, or broken conversion tracking. An audit of search terms and the landing page usually finds the problem quickly.

Do you manage Google Ads for international markets?

Yes — we run campaigns in the US, UK, UAE, Canada and Australia with localised keywords, ad copy, currencies and time-zone schedules.

Will you take over an existing Google Ads account?

Yes. Keeping the existing account preserves its history and Quality Score data. We audit it first and restructure gradually so performance isn’t disrupted.

Do you also build the landing pages?

Yes. Our web team builds fast landing pages matched to each campaign and runs A/B tests on them.

What reports will I get?

A live Looker Studio dashboard, a short weekly update with changes and results, and a monthly review call on strategy and budget.

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Want to know what Google Ads could do for you?

Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.

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