Performance Marketing
The short answer
Social media advertising is paid promotion on platforms like Instagram, Facebook, LinkedIn and YouTube to reach audiences by interest, job role or behaviour. Adshouz plans paid social as one budget across platforms — choosing the right mix for your audience, producing creative once for every format and measuring all platforms on the same business numbers.
Last updated
What you get
Recommendation on where to spend — Meta, LinkedIn, YouTube — based on audience and cost per result.
One concept adapted for Reels, Stories, feed, LinkedIn and YouTube formats.
Prospecting, lookalikes, job-title targeting and remarketing, without overlap between platforms.
UTMs, GA4 and CRM attribution so all platforms are compared fairly.
Weekly reallocation between platforms based on results.
For most consumer brands, Meta (Instagram and Facebook) gives the widest reach at the lowest cost. For B2B decision-makers, LinkedIn is pricier per click but far better at targeting by job title and company. YouTube suits video storytelling and reach. The right mix depends on who buys and how much each lead is worth.
Process
Choose platforms and budget split from audience research and benchmarks.
Produce creative in every required format from shared concepts.
Run consistent tests across platforms with shared naming and UTMs.
Move budget to the platform and creative giving the lowest cost per qualified result.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
Social media marketing usually means organic posting and community management. Advertising means paid campaigns with targeting and budgets. We offer both, but they’re planned differently.
For B2B with high deal values, often yes — a more expensive lead that is the right job title at the right company is usually cheaper per closed deal.
Yes. Our team produces static, carousel, video and UGC-style creative, using AI tools to speed up variations and humans to check quality.
With consistent UTMs, GA4 and CRM data, so a lead from LinkedIn and a lead from Instagram are judged by the same standard.
We focus on Meta, LinkedIn and YouTube where most Indian and international B2B and D2C budgets perform best, and recommend others only when the audience is clearly there.
Start where your audience is cheapest to reach with the right intent — usually Meta for consumer brands and LinkedIn for B2B — and keep 10–20% for testing other platforms. Shift budget monthly based on cost per qualified result.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
