Real Estate
Real estate digital marketing that fills site-visit calendars
Real estate digital marketing is generating and converting property enquiries online. Adshouz runs Google Search and Meta lead campaigns for builders, brokers and channel partners, follows up every lead on WhatsApp within a minute, qualifies on budget and timeline, and tracks results all the way to site visits and bookings — not just form fills.
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The problem
What holds real estate marketing back
Junk leads
Cheap Meta form leads with wrong numbers, no budget or no intent waste your sales team’s day.
Slow follow-up
Buyers enquire with several projects at once; the first to respond usually gets the visit.
No closed-loop data
Ad platforms optimise for form fills because they never learn which leads visited or booked.
Portal dependence
Rising portal costs and shared leads make it hard to own your pipeline.
Our playbook
How we grow real estate brands
- 01
Intent-first Google Search
Project, locality and configuration keywords (e.g. “3 BHK in Dwarka Expressway”) with tight negatives and message-matched landing pages.
- 02
Qualified Meta lead forms
Higher-intent forms with budget and timeline questions, plus click-to-WhatsApp ads for conversational buyers.
- 03
Project landing pages
Fast pages with floor plans, price-sheet requests, location maps and RERA details where applicable.
- 04
WhatsApp in under a minute
Automated welcome with brochure, qualification questions and instant routing of hot leads to sales.
- 05
CRM & offline conversions
Site visits and bookings sent back to Google and Meta so they find more serious buyers.
- 06
Retargeting & NRI campaigns
Remarketing to past visitors and campaigns for NRI buyers in the UAE, UK and US time zones.
What we measure
The numbers we report on
- Cost per qualified lead
- Budget and timeline confirmed
- Cost per site visit
- The number that predicts bookings
- Lead-to-visit rate
- How well follow-up converts interest
- Speed to lead
- Minutes from enquiry to first contact
FAQ
Real Estate marketing FAQs
Which is better for real estate leads: Google Ads or Facebook ads?
They do different jobs. Google Search captures buyers already searching for a project or locality and usually gives higher-intent leads at a higher cost. Meta creates demand and generates more volume at a lower cost per lead, but needs stronger qualification. Most projects benefit from both.
How do you improve real estate lead quality?
By adding qualifying questions to forms, following up instantly on WhatsApp, scoring leads on budget and timeline, and feeding site-visit data back to Google and Meta so they optimise for serious buyers.
Do you follow RERA guidelines in ads?
Yes. We include RERA registration details where required, avoid misleading claims about pricing, possession or returns, and follow Google and Meta housing ad policies.
Can you run campaigns for NRI buyers?
Yes. We run campaigns targeting NRIs in the UAE, UK, US and other markets, scheduled for their time zones and with follow-up that suits international buyers.
Can you integrate with our real estate CRM?
Yes — common real estate CRMs such as LeadSquared, Salesforce, Zoho and Sell.Do can be integrated via APIs or automation tools.
How quickly can you launch a project campaign?
With creatives, landing page and tracking, a new project campaign typically launches in one to two weeks.
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