Performance Marketing
The short answer
Meta ads are paid campaigns on Facebook, Instagram, Messenger and WhatsApp, bought through Meta Ads Manager. They create demand by reaching people based on interests and behaviour. Adshouz is a Meta certified team that sets up Conversions API, tests new creatives every week and structures Advantage+ and lead campaigns around real sales.
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What you get
Pixel plus Conversions API with deduplication and good event-match quality.
Simple, consolidated campaigns that give Meta’s algorithm enough data to learn.
A weekly pipeline of new static, carousel, Reels and UGC-style ads with clear test rules.
Higher-intent forms, qualifying questions and CRM feedback so Meta optimises for good leads.
Advantage+ shopping and audience setups used where they help, with exclusions where they don’t.
Ads that open a WhatsApp chat, connected to automation for instant replies.
Enough for each ad set to exit Meta’s learning phase, which needs around 50 optimisation events a week. Work backwards: if your target cost per purchase is ₹500, a single ad set needs roughly ₹25,000 a week to learn quickly. Smaller budgets work, but with fewer, more consolidated campaigns.
Usually creative fatigue (the same ads shown too often), poor tracking after browser and iOS privacy changes, or too many small ad sets splitting the data. New creative and Conversions API fix most cases.
Process
Check pixel and CAPI health, account structure, creative fatigue and lead quality.
Set up Conversions API and send back qualified-lead or purchase data.
Launch several concepts per week; keep what hits target, cut what doesn’t.
Raise budgets on proven ad sets gradually and expand audiences and placements.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
Yes, our team is Meta certified and manages Facebook and Instagram campaigns daily for Indian and international brands.
No. Both run from Meta Ads Manager, usually in the same campaigns with placements optimised automatically. We separate them only when creative or performance needs it.
It sends conversion events from your server to Meta, so fewer sales go untracked because of ad blockers or browser privacy. For any advertiser spending seriously, yes.
They can be poor if forms are too easy. Adding qualifying questions, a higher-intent form type and sending CRM quality data back to Meta improves quality significantly.
More than most brands produce. We aim for several new creatives every week for active accounts, because creative is now the main lever on Meta.
Yes, and we connect them to WhatsApp automation so every chat gets an instant reply and qualifying questions.
Once we have access and tracking is checked, campaigns can usually go live within a week.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
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