Performance Marketing
The short answer
Performance marketing is paid advertising where success is measured by a business result — a lead, a sale or an app install — rather than reach. Adshouz plans, runs and reports Google, Meta, LinkedIn and affiliate campaigns as one budget, judged on cost per acquisition, ROAS and how fast a customer pays back.
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What you get
Which platforms to use, how much to put in each and the CPA or ROAS target for each — written down before launch.
GA4, Google Ads and Meta conversions, plus offline conversions from your CRM so platforms optimise for real customers.
Search, Performance Max, Meta Advantage+, LinkedIn and affiliate campaigns, managed daily.
A steady pipeline of new ad creatives and copy, tested in a structured way so winners are found faster.
Message-matched landing pages and A/B tests on the pages your ads send people to.
A live dashboard plus a weekly note: what we changed, what happened, what we’ll do next.
Digital marketing is the umbrella — it includes brand campaigns, social media, content and SEO. Performance marketing is the part where every rupee is tied to a measurable action and budgets move based on what each campaign returns.
Enough to get statistically useful data in a few weeks. For lead generation that usually means budget for at least 30–50 conversions a month per campaign; for e-commerce, enough for the algorithm to see 30+ purchases a week. We size the starting budget from your expected CPA during the audit.
Process
Review ad accounts, tracking, landing pages and CRM data to find where spend leaks and where lead quality drops.
Agree target CPA or ROAS per channel, based on your margins, close rates and customer lifetime value.
Fix tracking first, then launch campaigns with clear tests on audiences, creatives and offers.
Move spend weekly towards the campaigns that hit target and cut what doesn’t, with a monthly strategy review.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
It plans and runs paid campaigns across platforms like Google, Meta and LinkedIn, sets up conversion tracking, tests creatives and landing pages, and moves budget towards what produces leads or sales at a target cost.
Mainly Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook and Instagram), LinkedIn for B2B, and affiliate networks on CPS, CPL or CPI. We recommend channels based on where your buyers are and what your margins allow.
By the business metric agreed at the start — usually cost per qualified lead, ROAS, new-customer CAC or payback period. We track these in GA4 and, where possible, your CRM, not just in the ad platforms.
Most accounts produce conversions within two to four weeks. Reaching a stable target CPA or ROAS usually takes six to twelve weeks of testing, depending on budget and how much conversion data the account already has.
We prefer a fixed monthly fee agreed in advance, so our advice on budget isn’t influenced by how much you spend. The fee is set after the free audit based on channels and scope.
Yes. We often run paid media while an in-house team handles brand and content, or plug into an existing creative agency. We share dashboards and access so everyone sees the same numbers.
Always. Accounts are created in your business name and you give us partner or user access, which you can remove at any time.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
