Analytics & Tracking
The short answer
Server-side tracking sends conversion data from your server to Google, Meta and other platforms, instead of relying only on the visitor’s browser. It recovers conversions lost to ad blockers and browser privacy limits and gives ad algorithms better data. Adshouz sets up server-side GTM, Meta Conversions API and Google Enhanced Conversions with consent built in.
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What you get
A tagging server on your sub-domain for first-party data collection.
Server events with deduplication and strong event-match quality.
Hashed first-party data to improve conversion matching.
Qualified leads and closed sales from your CRM uploaded back to Google and Meta.
Consent mode and data minimisation aligned with privacy requirements.
If you spend meaningfully on ads and see a big gap between platform-reported conversions and real sales, yes. Better data usually improves how Smart Bidding and Meta’s algorithm optimise. For very small budgets, a correct client-side setup with Enhanced Conversions may be enough to start.
Process
Compare platform conversions with real orders or CRM data to size the gap.
Choose hosting and the data flows for each platform.
Set up the server container, APIs and deduplication.
Test events, event-match quality and reconciliation with real data.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
Yes, when it respects user consent and privacy laws. It changes where data is processed, not whether you need consent.
It can make it faster, because fewer third-party scripts run in the browser.
A score of how well Meta can match your server events to its users, based on the customer data you send. Higher scores usually mean better optimisation.
Hosting for a tagging server is usually a modest monthly cost depending on traffic; we estimate it before setup.
No setup recovers everything, but server-side tracking, Enhanced Conversions and offline imports typically close a large part of the gap between platform-reported and real conversions.
Yes. We combine Shopify’s customer events and webhooks with server-side GTM or direct API integrations for Meta and Google.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
