Analytics & Tracking
The short answer
Marketing analytics is measuring what visitors do and which channels produce leads and revenue. Adshouz sets up GA4 and Google Tag Manager correctly, verifies every conversion, connects ad platforms and your CRM, and builds Looker Studio dashboards that show cost, leads and revenue by channel — so budget decisions rest on reliable numbers.
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What you get
The events, conversions and parameters that matter for your business — documented.
Clean implementation with consent mode, cross-domain and enhanced measurement checked.
Forms, calls, WhatsApp clicks, purchases and offline conversions tracked and sent to ad platforms.
Lead source captured in your CRM so you can see revenue by campaign.
Looker Studio dashboards for leadership and for the marketing team.
Regular checks that tracking still works after site or platform changes.
Each platform uses different attribution models, conversion windows and counting methods, and browsers block some tracking. Some difference is normal. We align definitions, set up server-side and offline conversions, and use one source of truth — usually your CRM or order data — for business decisions.
Process
Check current tracking for gaps, duplicates and errors.
Define what to measure and how it maps to business goals.
Set up tags, events, conversions and integrations; test thoroughly.
Build dashboards and review them with you monthly.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
For almost every business, yes. It lets you manage tracking without editing site code each time and keeps tags organised.
Yes — clicks to call and WhatsApp are tracked as events, and with call-tracking tools or CRM integration we can tie calls back to campaigns.
A Google feature that adjusts how tags behave based on a visitor’s cookie consent choice, so you respect privacy while still getting modelled conversion data.
Yes. We build Looker Studio dashboards combining GA4, ad platforms, CRM and sheets data.
It’s directionally reliable when set up correctly, but never perfect because of ad blockers and consent. That’s why we reconcile it with CRM or order data.
Universal Analytics has been retired, so we rebuild tracking properly in GA4 with a fresh measurement plan rather than copying old settings.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
