D2C & E-commerce
D2C and e-commerce marketing that grows profit, not just revenue
D2C and e-commerce marketing is acquiring and retaining online customers profitably. Adshouz manages Meta, Google Shopping and Performance Max for Shopify and WooCommerce brands with weekly creative testing, server-side tracking and conversion rate work — and judges success on contribution margin and new-customer acquisition cost, not platform-reported ROAS alone.
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The problem
What holds d2c & e-commerce marketing back
Rising CAC
Meta and Google costs climb while average order value stays flat.
Creative fatigue
Winning ads burn out in weeks; most brands can’t produce new ones fast enough.
Broken attribution
iOS changes, ad blockers and COD orders mean platforms under-report or misreport sales.
Over-credited PMax
Performance Max and retargeting take credit for customers who would have bought anyway.
Our playbook
How we grow d2c & e-commerce brands
- 01
Margin-based targets
Break-even ROAS by product line, so budgets favour products that actually make money.
- 02
Creative engine
Several new ad concepts every week — UGC-style, static, carousel and video — with AI-assisted production.
- 03
Server-side tracking
Meta Conversions API and Google Enhanced Conversions to recover lost purchase data.
- 04
Shopping & PMax by margin
Feed custom labels for margin and best-sellers, plus brand exclusions on PMax.
- 05
CRO on PDP & checkout
Faster product pages, trust signals, COD and prepaid incentives, and A/B tests.
- 06
Retention flows
WhatsApp and email flows for abandoned carts, reorders and reviews.
What we measure
The numbers we report on
- Contribution margin after ads
- Profit after product, shipping and ad cost
- New-customer CAC
- Cost to acquire a first-time buyer
- Blended ROAS / MER
- Total revenue ÷ total ad spend
- Repeat purchase rate
- Share of customers who buy again
FAQ
D2C & E-commerce marketing FAQs
What ROAS should a D2C brand target?
It depends on your contribution margin. Break-even ROAS is 1 divided by your margin after product, shipping and payment costs — for a 40% margin that’s 2.5. Targets should sit above break-even, adjusted for repeat purchase value.
Meta or Google — where should a D2C brand spend first?
Most new D2C brands find early customers on Meta, where creative can create demand. Google Shopping and Search become important as people start searching for your brand and category.
How many new ad creatives do we need?
Active Meta accounts usually need several new creatives every week to keep performance stable. We use AI-assisted production to make that realistic.
How do you handle COD orders in tracking?
We track purchases at order placement and, where possible, send delivered or RTO status back so platforms optimise towards orders that are actually delivered.
Do you work with marketplace sellers?
Our focus is brand-owned stores on Shopify or WooCommerce, but we can align your D2C strategy with marketplace presence on Amazon or Flipkart.
Can you help us replatform to Shopify?
Yes. Our web team handles migrations, store design, payments, shipping and tracking.
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