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Adshouz

Organic Growth

Public relations and digital PR that builds trust, links and AI visibility

The short answer

Public relations (PR) is earning coverage and mentions for your brand in media your customers trust. Adshouz runs PR for startups and growing businesses — newsworthy story angles, press releases, journalist outreach, founder thought leadership and expert commentary — and connects it to SEO and AEO, because the publications that cover you are also the sources AI assistants cite.

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What you get

What our Public Relations & Digital PR service includes

  • PR strategy & story angles

    Newsworthy angles from your data, launches, customers and founders — mapped to the publications and journalists that cover your space.

  • Press releases

    Clear, journalist-ready releases for launches, funding, partnerships and milestones, with distribution where it genuinely helps.

  • Media outreach

    Personalised pitches to relevant journalists, editors and newsletter writers — no mass blasts.

  • Founder thought leadership

    Bylined articles, op-eds and LinkedIn content that position your founders as credible experts.

  • Expert commentary

    Responding to journalist requests and trending stories with quotable, useful expert input.

  • Coverage reporting

    Every placement logged with publication, link, reach and its effect on branded search and AI mentions.

What is the difference between PR and digital PR?

Traditional PR focuses on press coverage and reputation, often in print and broadcast. Digital PR targets online publications, blogs, newsletters and podcasts, and also measures links, referral traffic, branded search and AI mentions. Most brands today need both, run as one plan.

  • Traditional PR: press releases, media relations, interviews, events
  • Digital PR: online coverage, data-led stories, expert quotes, backlinks
  • Shared goal: credible third-party validation of your brand

How does PR help SEO and AEO?

Coverage on reputable sites earns links and brand mentions, which strengthen your search authority. AI assistants such as ChatGPT, Perplexity and Google AI Overviews lean heavily on trusted third-party sources when they recommend brands — so being written about in those sources makes it more likely you are named in AI answers.

Can a PR agency guarantee coverage?

Honest agencies don’t guarantee earned coverage — editors decide what they publish. What we commit to is strong angles, well-targeted outreach and transparent reporting. Guaranteed placements are usually paid or sponsored content, which we’ll label as such if you choose it.

Process

How we deliver Public Relations & Digital PR

  1. Step 1: Find the story

    Interview founders and teams, review data and plans, and shortlist angles journalists will care about.

  2. Step 2: Build the media list

    Identify the right publications, journalists and podcasts for your industry and markets.

  3. Step 3: Pitch & publish

    Write releases and pitches, run outreach, manage interviews and follow-ups.

  4. Step 4: Amplify & measure

    Share coverage across your site, social and sales material; track links, mentions and AI visibility.

Results

How we measure success

We agree the numbers that matter before we start, and report on them every week.

  • Cost per qualified lead

    Leads your sales team accepts, not form fills.

  • ROAS & contribution margin

    Revenue after ad spend and product cost.

  • CAC payback

    How many months until a customer pays back their acquisition cost.

  • AI answer share

    How often AI assistants mention you for your category’s questions.

Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.

FAQ

Questions about Public Relations & Digital PR

What does a PR agency do?

It finds newsworthy stories in your business, writes press releases and pitches, builds relationships with relevant journalists, prepares spokespeople, secures coverage and measures the results.

How much does PR cost in India?

It depends on scope: a single launch campaign costs less than an ongoing retainer covering monthly outreach, thought leadership and expert commentary. We quote after understanding your goals and news pipeline.

How long does it take to get press coverage?

Timely news like a funding round can land coverage within days. Thought leadership and relationship-driven coverage usually builds over two to three months of consistent outreach.

Do you write press releases?

Yes — journalist-ready releases for launches, funding, partnerships, hires and milestones, plus distribution when it adds value.

Is paid or sponsored coverage the same as PR?

No. Sponsored articles are advertising and should be labelled as such. Earned PR is coverage a journalist chooses to publish. We focus on earned coverage and are transparent if a paid option makes sense.

Can PR help my brand appear in ChatGPT and AI answers?

It helps significantly. AI assistants draw on trusted publications and widely cited sources, so earned coverage and expert mentions increase the chance your brand is named — especially combined with our AEO work.

Do you handle PR for international markets?

Yes. We run outreach to publications in India and in markets such as the US, UK and UAE, adapting angles to each audience.

Can you help in a reputation crisis?

We can help you prepare statements and respond calmly and quickly, and combine PR with our online reputation management service to manage what people find afterwards.

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Want to know what PR & Digital PR could do for you?

Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.

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