Performance Marketing
The short answer
YouTube Ads are video ads shown before, during or alongside YouTube videos and Shorts, bought through Google Ads. They build awareness and drive action at a lower cost per view than most video platforms. Adshouz scripts the first five seconds, edits cut-downs for each format, targets by intent and tracks view-through conversions.
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What you get
Hooks, scripts and storyboards designed for skippable, non-skippable, Shorts and bumper formats.
Cut-downs in 6s, 15s, 30s and vertical versions from your existing footage or new shoots.
Custom segments based on search intent, competitor channels and your customer lists.
Video reach, views, Demand Gen and video action campaigns chosen by goal.
View-through and engaged-view conversions, brand lift where eligible, and GA4 assisted conversions.
Sequences that follow viewers with the next message rather than the same ad.
YouTube is one of the cheaper video channels in India. You pay per view, per thousand impressions or per conversion depending on campaign type; costs depend on audience, format and competition, so we test with a small budget first and scale what works.
Process
Awareness, consideration or conversion — each needs different creative and bidding.
Script and edit videos for each format, with the brand and offer in the first five seconds.
Start with intent-based audiences and test two to three creative angles.
Put budget behind the creative with the best hold rate and cost per result; refresh before fatigue.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
They can, especially for local targeting and remarketing. A simple phone-shot video with a clear offer often outperforms an expensive brand film.
A hook in the first five seconds, the brand shown early, one clear message and a specific call to action. Most viewers decide whether to skip almost immediately.
Yes. We edit from your footage, create motion-graphic ads, and can coordinate shoots or AI-assisted video production.
Yes, if you have vertical video. Shorts inventory is large and often cheaper, and Demand Gen campaigns can include it.
Through view-through and engaged-view conversions, search lift for your brand, assisted conversions in GA4 and, for larger budgets, Google’s brand lift studies.
You can build custom segments from people who searched for competitor names or similar topics, which is often a strong audience.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
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