Organic Growth
The short answer
SEO (search engine optimisation) is the work of making your website rank in Google’s organic results for searches your customers make. Adshouz combines technical fixes, content written for real questions and authority building — and now optimises the same pages to be cited in AI Overviews and ChatGPT, so organic growth turns into enquiries.
Last updated
What you get
Crawling, indexing, Core Web Vitals, site structure and schema — fixed, not just reported.
Every target query mapped to one page, with intent, difficulty and business value.
Titles, headings, internal links and content updates on existing pages.
New service pages, guides and comparison pages written by subject experts.
Digital PR, partnerships and quality mentions — no spammy link packages.
Rankings, organic traffic, conversions and AI-answer visibility in one monthly report.
Technical fixes can lift traffic within weeks if pages were being held back. New content and authority usually take three to six months to show meaningful ranking and traffic gains, longer in very competitive categories. We report leading indicators — indexed pages, impressions, rankings — from month one.
Yes. AI Overviews, ChatGPT search and Perplexity pull heavily from pages that already rank and are well structured. Good SEO is the foundation of AEO; the difference is in how answers are written and how clearly your brand is defined as an entity.
Process
Technical, content and backlink audit, plus a review of competitors who outrank you.
A 90-day roadmap ordered by impact: fixes first, then pages closest to page one.
Technical fixes, on-page updates and new content every month.
Track rankings, traffic and leads; double down on topics that convert.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
It depends on site size, competition and how much content is needed. Most businesses need a monthly retainer for at least six months. We quote after the audit so the price matches the actual work.
No honest agency can — Google controls rankings. We commit to the work, the process and transparent reporting, and we set realistic targets per keyword group.
We earn mentions and links through PR, partnerships, original data and genuinely useful content. We don’t sell link packages, because they risk penalties.
Indirectly, yes. Better landing pages improve Quality Score, and ranking organically for some keywords can reduce how much you need to bid on them.
We can diagnose likely causes — thin or unhelpful content, technical issues, lost links — and build a recovery plan. Recovery often takes until a subsequent update.
Yes. Writers work from interviews with your team so content shows real expertise, then editors check it for accuracy and search intent.
Yes, and for Next.js and custom sites. Our web team can make technical changes directly.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
