Performance Marketing
The short answer
Performance Max (PMax) is a Google Ads campaign type that uses AI to place your ads across Search, YouTube, Display, Gmail, Discover and Maps from one budget. It works only as well as the data you give it. Adshouz sets up PMax with clean conversion signals, sensible asset groups, brand exclusions and product segmentation.
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What you get
Primary conversions limited to real purchases or qualified leads; values set by margin where possible.
Separate creative, headlines and audience signals for distinct customer types or product lines.
Products split by margin, best-sellers and price band so budget goes where profit is.
Stop PMax from taking credit for branded searches you’d win anyway.
Images, logos, headlines and short videos in every size PMax needs, so Google doesn’t auto-generate weak assets.
Search term categories, channel split scripts and asset performance reviewed every week.
PMax can over-credit itself by capturing branded searches and remarketing visitors who would have bought anyway. Brand exclusions, separate brand Search campaigns and looking at total sales — not just PMax-reported conversions — show whether it’s adding new revenue.
Process
Confirm conversion tracking, feed quality and budget are enough for PMax to learn.
Plan campaigns and asset groups by margin, product line or audience — not one campaign for everything.
Brand exclusions, negative keywords at account level, URL expansion rules and realistic targets.
Refresh assets, adjust ROAS/CPA targets and rebalance budgets based on incremental results.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
It can be, but only with offline conversion imports or strong lead qualification, otherwise it tends to optimise for cheap, low-quality form fills.
Usually not. Keep Search for core and brand keywords where you want control, and use PMax to find extra demand across Google’s other channels.
Typically one to two weeks, and longer for low-volume accounts. Big changes to budgets or targets restart learning, so we change things gradually.
You should provide it. If you don’t, Google auto-generates video from your images, which rarely looks good. Simple 15–30 second edits are enough to start.
Partly. Google shows search term categories and insights, and scripts can reveal more about channel split. We review these weekly.
One based on your margins. We work back from contribution margin to the minimum ROAS that’s profitable, then set targets slightly above it while the campaign learns.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
