Performance Marketing
The short answer
Affiliate marketing is a model where publishers, influencers or networks promote your product and you pay only when a result happens — a sale (CPS), a lead (CPL) or an app install (CPI). Adshouz sets up tracking, recruits and manages publishers, checks for fraud and reconciles payouts so you pay only for genuine results.
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What you get
Choose the model (CPS, CPL, CPI, CPA), payout levels and rules that protect margin.
Postbacks, pixels or S2S tracking via your platform or an affiliate network.
Coupon, cashback, content, influencer and lead-gen partners matched to your category.
Checks for fake leads, cookie stuffing, incentivised installs and duplicate conversions.
Validate conversions against your CRM or order data before approving payments.
Results by publisher with quality scores, so budget goes to partners who bring real customers.
They’re three ways of paying affiliates. CPS (cost per sale) pays a fixed amount or percentage per completed order. CPL (cost per lead) pays per qualified enquiry. CPI (cost per install) pays per app install, often with an activation condition.
Process
Calculate the payout you can afford per sale, lead or install.
Implement reliable tracking and validation rules.
Onboard a first group of partners, test and grade quality.
Increase caps and payouts for high-quality partners; remove poor ones.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
It lowers financial risk because you pay for results, but fraud and low-quality leads are real risks. Validation rules and reconciliation are what make it safe.
With validation against CRM or order data, duplicate checks, device and IP checks, return-window holds and removing publishers whose leads don’t convert.
Finance, insurance, education and real estate — categories with high lead values and strong demand.
Yes, with tracked links or codes and commission per sale, often alongside a small fixed fee for content.
Typically two to four weeks: tracking setup, terms, and onboarding the first partners.
From your unit economics: average order value, margin, lead-to-sale rate and how much you can afford to pay for a customer. We set payouts below your maximum acceptable cost per acquisition and adjust them by partner quality.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
