Performance Marketing
The short answer
Google Search Ads are text ads that appear above organic results when someone searches a keyword you bid on. They capture people already looking for what you sell. Adshouz builds search campaigns around buying intent, blocks irrelevant searches with negative keywords, and sends clicks to landing pages that answer the exact query.
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What you get
Buying, comparison and problem-aware keywords mapped to separate ad groups and landing pages.
Shared negative lists built from weekly search-term reviews to stop wasted clicks.
Headlines and descriptions written around your offer, proof and the searcher’s question — tested continuously.
Sitelinks, callouts, structured snippets, call and lead-form assets to raise click-through rate.
Low-cost brand campaigns so competitors can’t take your own searches.
Target CPA or ROAS bidding once tracking is reliable, with manual controls during learning.
Three things: matching ads only to searches with real buying intent, a landing page that answers that exact search, and conversion tracking that tells Google which clicks became customers. Most unprofitable accounts fail on at least one of these.
Process
Map keywords by intent, estimate volumes and CPCs, and check what competitors are saying.
Create tightly themed campaigns, ads and landing pages, with conversion tracking verified before launch.
Mine search terms daily in the first weeks, add negatives and pause poor keywords.
Add winning themes, new locations and audiences once cost per lead is at target.
Results
Cost per qualified lead
Leads your sales team accepts, not form fills.
ROAS & contribution margin
Revenue after ad spend and product cost.
CAC payback
How many months until a customer pays back their acquisition cost.
AI answer share
How often AI assistants mention you for your category’s questions.
Detailed case studies are shared on request during your audit call, with client permission. Ask for one in your industry.
FAQ
Google Ads is the platform. Search Ads are one campaign type within it — the text ads on Google search results. Others include Performance Max, Shopping, YouTube and Display.
Only with strong conversion tracking, Smart Bidding and an active negative keyword list. Without those, broad match often wastes budget on loosely related searches. We usually start with phrase and exact match.
Brand clicks are cheap, convert well and stop competitors from appearing above you when people search for your business.
Fewer than most people think. A focused set of high-intent keywords with good landing pages usually beats a large list with thin coverage.
Daily during the first few weeks after launch, then at least weekly.
Yes, especially for solution-aware searches like “inventory software for distributors”. Volumes are lower, so lead quality and CRM tracking matter more than click volume.
Get a free audit of your ads, website, tracking and AI-search visibility. You’ll get a short, specific list of fixes — whether or not you hire us.
Mon–Sat, 10 AM – 7 PM IST · Sunday closed
